FDJ® (France’s national lottery) has accelerated the development of its sports betting brand, ParionsSport by launching a free esports betting site with offerings across the main international esport competitions.
The new site at parionsesport.fr will be powered by Sportradar’s data, allowing esports fans to enjoy a range of content and statistics from esports competitions worldwide.
Sportradar will deliver its market-leading esports API, Stats Centre, as well as its Life Cycle of Odds and Live Odds offerings across all available titles to FDJ, while Sportsbook Cloud, a gold certified partner of Betradar, will provide the web and mobile platform.
FDJ® has developed the free esports betting site in-line with French legislation, which currently prohibits real money betting.
Jean-Francis Beaulieu, Business Unit Director of ParionsSport, said: “Sportradar’s reputation in the esports sector is impossible to ignore, they will bring us the content for this free esports betting offering and will undoubtedly support our mission to speak to a population of young adults with the principles of image and recruitment.”
Sportradar’s Head of esports, James Watson added: “We are excited to be working on ParionsSport esports offering and to help deepen the connection between a range of esports titles and these savvy fans, who are looking for interaction and insight. This is an exciting time for esports in France.”
Those looking to understand what opportunities lie in and around esports data and content should contact the team at firstname.lastname@example.org.
FDJ is the second largest European lottery and the leading gaming operator in France, with 14.3 billion euros in sales in 2016. The company is a general public gaming operator. It offers a wide range of games to 26 million customers, whether online or in its 31,000 points of sale: interactive lottery games, draw games, and games of expertise, such as sports betting.
Sport betting brand, ParionsSport has 3.5 million bettors and generates €2.5 billion in betting, which is an increase of 11 per cent on 2015 figures. The range of sports betting benefits the growing popularity of games betting in France. This range is now catching up to Europe as a whole, with a seven per cent penetration rate across the adult population in France (versus 12 per cent in Europe).