Maximise your profits with world’s best performing live odds service
Betradar’s Live Odds Service is the most popular in-play trading service in the market, used by over 350 bookmakers worldwide.
The fully automated and integrated service is ready for direct customer use, requiring only very limited resources from your side to offer a broad variety of live betting sports and markets. Betradar’s team of experts administer the complete match in real-time, using our leading edge mathematical live odds models – ensuring we can provide profit-maximising live odds for over 570,000 events per year, across 30 sports.
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Product highlights
350+ operators subscribe to our market-leading Live Odds service
570,000+ sports events supplied every year across 30 sports covered
Unrivalled profit maximisation with the sharpest Live Odds service in the industry, backed up by leading edge mathematical Live Odds models traded by in-house experts
Access to exclusive, high quality and fast data as official betting partners of the NBA, ITF, World Snooker and the PDC
Additional Services
Live Trading Tool (BetPal)
Betradar’s sophisticated Live Trading Tool enables your traders to efficiently manage multiple matches with dozens of bet types per match, simultaneously. The product can be used alongside our Live Odds Service to control your odds depending on liability and grants you the required flexibility to stake your position in the market.
Rapid Markets
Betradar’s new Rapid Markets offers a more thrilling live betting experience on the top tier soccer leagues and tournaments. As each betting interval is only one minute, you can offer a much higher number of live bets and thus significantly increase your turnover.
Premium Cricket Service
Betradar’s Premium Cricket Service is the first and only reliable service in the market that unlocks the full betting potential of the world’s second most popular sport – followed by over 2 billion people! Cricket betting truly offers bookmakers an enormous potential for revenue growth.
Player Markets In-Play
Betradar’s Player Markets In-Play takes American Football betting to the next level. Bet live on the performance of the key offensive players including the quarterbacks, running backs, wide receivers and tight ends. With multiple ‘over/under’ markets, predict a player’s touchdowns, carries, receiving yards and more…