Maximise your profits with world’s best performing live odds service

Betradar’s Live Odds Service is the most popular in-play trading service in the market, used by over 350 bookmakers worldwide.

The fully automated and integrated service is ready for direct customer use, requiring only very limited resources from your side to offer a broad variety of live betting sports and markets. Betradar’s team of experts administer the complete match in real-time, using our leading edge mathematical live odds models – ensuring we can provide profit-maximising live odds for over 200,000 events per year, across 23 sports.



Product highlights

350+ operators subscribe to our market-leading Live Odds service

220,000+ sports events supplied every year across 23 sports covered

Unrivalled profit maximisation with the sharpest Live Odds service in the industry, backed up by leading edge mathematical Live Odds models traded by in-house experts

Access to exclusive, high quality and fast data as official betting partners of the NBA, ITF, World Snooker and the PDC

Additional Services

Live Trading Tool (BetPal)

Betradar’s sophisticated Live Trading Tool enables your traders to efficiently manage multiple matches with dozens of bet types per match, simultaneously. The product can be used alongside our Live Odds Service to control your odds depending on liability and grants you the required flexibility to stake your position in the market.

Live Trading Tool

Rapid Markets

Betradar’s new Rapid Markets offers a more thrilling live betting experience on the top tier soccer leagues and tournaments. As each betting interval is only one minute, you can offer a much higher number of live bets and thus significantly increase your turnover.

Rapid Markets


Premium Cricket Service

Betradar’s Premium Cricket Service is the first and only reliable service in the market that unlocks the full betting potential of the world’s second most popular sport – followed by over 2 billion people! Cricket betting truly offers bookmakers an enormous potential for revenue growth.

Premium Cricket Service

Player Markets In-Play

Betradar’s Player Markets In-Play takes American Football betting to the next level. Bet live on the performance of the key offensive players including the quarterbacks, running backs, wide receivers and tight ends. With multiple ‘over/under’ markets, predict a player’s touchdowns, carries, receiving yards and more…

Player Markets In-Play