Betradar – Defining Betting Excellence

Betradar, a Sportradar brand, is the world’s leading supplier of sports betting solutions. For over 25 years we’ve delivered the data, services, and platform that operators rely on – serving 800+ betting clients with everything they need to succeed, from complete turnkey solutions to specialized services.

Our portfolio combines cutting-edge AI technology with deep industry expertise across superior trading, engaging content, and powerful platform capabilities. Whether you’re launching a new operation or optimizing an existing one, our modular approach ensures you get exactly what your business needs.

What a modern sportsbook needs – in a few minutes. Watch

The three launch paths – and how fast each one goes live. Read

Best-in-class odds for maximum profitability. Watch

Keep your book healthy – control liability, protect your margin. Learn more

Latest content updates

Product Brochure 2026

Data, trading, and content in one betting portfolio.

Price to Your Players – Not the Market

Sharper pricing, built on your own player data.

Sportsbook Intelligence, Straight from the Source

News, insights, and updates from our team.

GET IN TOUCH WITH US NOW!

Our highly-experienced team is pleased to personally deal with your enquiry.

Sportradar AG is licensed for Virtual Sports Betting and Managed Trading Services in Malta by the Malta Gaming Authority (MGA) with operating license number MGA/B2B/644/2018.