Want to succeed in digital advertising?
We take your online advertising game to the next level by connecting you to the most relevant sports publishers globally – and provide a highly betting-relevant environment to advertise your sportsbook offers. In total we can guarantee access to several billion ad impressions per month.

Looking for the right sponsorship opportunities?
Differentiation is key for bookmakers and increasingly important way to engage with your target group is through customised sponsorship opportunities. Our extended rights holder network across numerous sports allows us to identify and create the right sponsorship opportunities for your brand that best fits your marketing strategy. Through tailored rights packages we will help you engage with sport fans around the world to build brand awareness, interest, engagement and ultimately sales.
How can you benefit from ad:s programmatic advertising?
Launched in 2019, programmatic advertising enables the purchase of specific digital advertising space in real time. In addition, programmatic advertising gathers and analyses data, creating a feedback loop that fuels the campaign optimisation algorithm. Advertisers can draw insights and adjust ads accordingly whilst a campaign is running; improving its effectiveness.
FEATURES
Integrated DCO solution
Betting Likelihood Score for prospects
Integrated sports calendar API
Automated supply analysis for each user
Customized Pixel Management tool
Flexible buying models (CPM, CPI, CPA)
Advanced attribution and reporting
UNIQUE SUPPLY
Exclusive, high impact inventory
100bn impressions monthly on open exchange
Access to exclusive supply through Sportradar’s Content Tools
Exclusive access to many Live Score Publishers
SR DMP
Access to over 50m User Profiles monthly
Access to over 500m Events per month
Access to behavioural betting data across 100s of geos
Sportradar ad:s Packages | Self-Service | Managed Service |
---|---|---|
Sportradar Data Access | ![]() |
![]() |
Support Service | ![]() |
![]() |
Reporting Dashboard | ![]() |
![]() |
Platform Access | ![]() |
![]() |
Tech-Stack Access | ![]() |
![]() |
Campaign Management | ![]() |
|
Professional Support | ![]() |
|
Analytics Insights | ![]() |
DOWNLOAD: ad:s Programmatic Solution Product Sheet
Want to get the most out of your search engine marketing?
As search engine experts, we can support you in improving your search engine ranking, and help you to get the most out of your campaign budget. For example, if you want to gain new customers from paid search, one of the most promising acquisition channels for bookmakers, we’re able to help you with our SEA optimisation expertise.
Does your platform or app need adjustment?
As a service provider for more than 600 bookmakers we are industry experts and can consult with you on any design and / or user experience-related topics across a multitude of platforms or mobile applications. Furthermore, we can help you increase your revenues by managing and optimizing your customer touchpoints in the best way throughout the entire customer lifecycle.
Product Highlights
Better conversion – Betting-specific targeting opportunities to increase marketing conversion rates
Increase revenue – Maximise profit margins thanks to unique campaign optimisations
Our network – ad:s connects you with a network of over 300 federations, leagues, clubs, teams and other rights holders to create the best possible, customised, sponsorship opportunities
Act local – Regional experts across the globe to support and accelerate internationalisation strategies
Technology leader – Specialised DSP with its own betting DMP for the most efficient programmatic advertising in the industry
360° approach – Take advantage of Sportradar’s holistic approach (Product, Data, AV & Marketing)
GET IN TOUCH WITH US NOW!
Our highly-experienced team is pleased to personally deal with your enquiry.