All-day live sports coverage in your betting shops

Live Channel Retail (LCR) delivers a unique combination of live streams, live statistics and live odds – all on one screen to help drive more revenue to your business.

LCR turns your shop into the best place not just to bet on live sport, but to watch it too.

You get live sports coverage from our large video streaming portfolio to show on your screens. And we even offer sport events that are not broadcast anywhere else on linear TV in your country.


 Live Streaming Brochure

What you’ll get

A branded linear channel based on your preferences, created, hosted and operated by us, featuring your odds, colours and logo

Video, odds,stats and score all wrapped up in one for direct engagement.

100% live sports content your customers can place in-play bets on (Whereas non-betting specific sports TV channels show recaps, interviews, documentaries, talk-shows, etc.)

Stats and odds overlays in your local language, even adjustable on a shop-by-shop level

Plug and play solution (e.g. with Intel Computer Stick). Easy access through a browser.

Betting Suggestion Widget

The placing of bets has just become easier. Up to three popular betting markets can be displayed at a time. The depiction of popular betting opportunities directly on screen gives punters in the shops the opportunity to place a bet quickly and easily. The Betting Suggestions are triggered after important events in the match flow or based on timing e.g. after a goal in soccer or a break in tennis.

 Choose how many suggestions to show – up to 3 at a time
 Integrated call to action stimulates punters
 Customisable to your CI
 Shown for 10 to 15 seconds
 Available for soccer and tennis – more sports to come



Integration process – simplicity counts!

The streaming based Live Channel Retail does not require any additional technical hardware. It is available through all popular web browsers and can be integrated into any existing or new shop infrastructure.

Pick the perfect LCR for you

Linear Channel

In our hosted solution you can select from the following content options

  LCR Mixed Sports Channel(s): One or more mixed sports channels with a selection of sports from our portfolio.

  LCR Sports Specific Channel(s): A channel dedicated to a specific sport.

Coming soon: We’re currently developing a new version of Live Channel Retail, with live content you control. Contact us to find out more.

LCR Flex

Integrate our video streams into your shop management solution through our API and get the same flexibility as with our Live Channel Online product.

  Feed multiple screens in your shop with different streams when matches are played in parallel, so your customers don’t miss out on anything.

  Flexible scheduling: You choose which live streams show on your channel (with manual or automatic bookings)

  Integration with betting terminals is possible.


Our highly-experienced team is pleased to personally deal with your enquiry.