The world’s only true 360° Betting Services Provider!

Betradar is exhibiting its product portfolio at more than a dozen exhibitions per year. The highlight of each year is the ICE Totally Gaming in London where we present our products on a 280 m² stand.

More than 400 different companies from around the globe will present their products at ICE – far too many to visit all stands. Here are some of the reasons Betradar should be at the very top of your “must meet” list for ICE 2018.

Betradar is the only supplier that controls the entire chain of its in-running offer – from the collection of sports data at the venue right through to the compilation and delivery of odds. The result is a diverse portfolio of unique live betting solutions. Our Betting Services are the most comprehensive in the market.

Make sure to check out our entire portfolio at ICE 2018 and experience the Live Channel, Virtual Sports, Esports Betting Service, Betting Stimulation and Managed Trading Services.



2months24 days9 hours5 minutes
left until ICE 2018 starts

Arrange a personal meeting now!

6-8 February 2018

6 February 10am – 6pm
7 February 10am – 6pm
8 February 10am – 4pm

Stand S1-150

Find the entire floorplan here.

ExCeL, London
Royal Victoria Dock, 1 Western Gateway,
London E16 1XL
ICE Totally Gaming tab - full res


Show your expertise and win a national team jersey



Who won the World Cup in 1986? If you know it, then come to our stand and take part in our World Cup Quiz, and show us how much you really know about football!

You can win one of eight jerseys of the previous world champions, as well as the current jersey of the Russian national team.

3 Winners will be announced one hour before closing time each day!

Register now for the ICE Totally Gaming – we are looking forward to welcome you at our Stand S1-150.





Here is a quick look back to last year’s event.


We are constantly trying to set higher standards, not just when it comes to providing quick and reliable sports data and one-stop shop solutions. So, be sure not to miss out on the best exhibition stand Betradar ever had.

See you at ICE 2018!