Sportradar acquire Spengler Cup and WAFF Football Championship for Retail Live Channel

Sportradar is pleased to announce the agreement to further extend its media rights portfolio with the Spengler Cup 2013 and the 8th WAFF Football Championship for men. The new contract guarantees interesting live sports content for retail betting shops throughout the Christmas holidays.

The acquired media rights packages will be distributed on the Live Channel of Sportradar’s brand Betradar, which currently brings more than 15 hours of live sports on a daily basis to global betting shops.

The Spengler Cup, widely known as the world’s most important and most traditional ice hockey tournament for club teams, is hosted by the Swiss team HC Davos and is already taking place for the 87th time this year. Featuring six teams from around the world, the competition takes place annually between Christmas and New Year’s Eve and all 11 games will be shown on Betradar’s Live Channel.

The 8th WAFF (West Asian Football Federation) Football Championship for men is taking place in Qatar between December 25th 2013 and January 7th 2014 and will be contested by 10 teams. 16 matches will be played over  two weeks, divided into 12 group stage matches, semi-finals, one play-off match and the final taking place on   January 7th

Sportradar’s Managing Director Media Rights, Joern Anhalt, welcomes the additional live sports events throughout the Christmas holidays. “Traditionally, the amount of betting-related live sports through the Christmas period is limited. Thanks to the acquisition of Spengler Cup and WAFF Football Championship, we guarantee interesting live events for our customers for the holiday season.”

Additionally, the Live Channel for retail businesses will include for calendar week 52 and 01 the tennis tournaments ATP Qatar Exxon Mobil Open and the ITF tournament from Istanbul, several matches of the Czech ice hockey league, as well as live basketball from the German BBL and Spanish ACB and live handball from theGerman HBL.


About Betradar’s Live Channel

Betradar’s Retail Live Channel is a streaming channel for betting shops of the global bookmaking industry. Thanks to an international media rights portfolio, the Live Channel serves live pictures from around the world all day long and combines live statistics, live odds and live moving images on one single screen, thus offering betting opportunities on live matches for the entire business hours of bookmakers. Customised solutions to each client make the white-label solution attractive to every bookmaker in the world. The simplicity in accessing the live product by a standard browser is a major driver. Only five months after its launch, the Live Channel already covers 15 hours of content on a daily basis, on average.

Betradar’s Live Channel on YouTube


About Sportradar AG

Sportradar is the worldwide leading premium partner for the sports betting and media industry. Sportradar provides sports data services to the bookmaking world with its brand Betradar, and to the international media with its brand Scoreradar. Since its founding in 2001, Betradar has developed into a key player providing all necessary services to run a bookmaker operation, such as fixtures, results, odds compiling, trading tools and in-running services, as well as front-end content solutions like statistics and live scores. Innovative virtual gaming products round off the product portfolio. Besides market leading companies in the sports betting and media industry, Sportradar also operates a unique Fraud Detection System (FDS) for several federations, including UEFA and the German DFB/DFL. Furthermore, Sportradar is the exclusive, worldwide distributor for ITF (International Tennis Federation) Official Data. More than 450 businesses in over 70 countries rely on Sportradar’s data depth and quality services in their daily business. Sportradar employs 650 highly experienced staff worldwide. Headquartered in Switzerland, Sportradar has offices in 24 other cities.


For further press enquiries

Stefan Röttger

Marketing Manager

Sportradar AG

Tel: +49 89 2000 845 257


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