Q&A – Sportradar’s Werner Becher on Simulated Reality

This article is featured on Sport Industry Group
By Sport Industry Group
April 15th, 2020

Suspensions and cancellations have been dotted across the sporting landscape as a result of the coronavirus pandemic, but in order to fill the void sports data intelligence company Sportradar launched Simulated Reality – an AI-driven product drawing on historical data and statistical output to simulate matches reflecting team form and normal match play.

Sport Industry Group spoke to Werner Becher, Managing Director – US Betting, Sportradar about the new initiative:

How have the first couple of weeks of Simulated Reality gone?

We have been delighted with how Simulated Reality has performed over the first two weeks since launching. It has exceeded our expectations and we have received some very positive feedback from our partner operators and their customers. There have been some interesting results in the top tier games in England, Spain and Germany and football fans have really engaged with the product. More operators are committing to offering it, so we expect to see even more interest over the coming weeks.


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