For the 5th time Betradar was present at the ICE Totally Gaming event, the most comprehensive and most important exhibition in gaming and betting. The trade event, which took place from 3rd to 5th February, was once more an excellent opportunity for Betradar to showcase some of its cutting edge betting solutions to an expert audience.
At Betradar’s 300 square meter large stand, numerous trade visitors could experience first hand the comprehensive range of services Betradar offers. One of this year’s highlights was the new Managed Trading Services, a service that enables bookmakers to streamline processes and to increase their competitiveness by outsourcing labour intensive trading operations to Betradar’s industry proven expertise.
A further highlight that enjoyed great popularity was the new Live Channel Online. Presented on several screens, visitors had the chance to see exactly why this product is so highly attractive to the betting industry. Available for online and mobile sports betting offers, the Live Channel Online provides live pictures of international sporting events combined with comprehensive match statistics. With an exclusive media rights portfolio of over 5,000 events per year, this product increases the entertainment and betting stimulation factor of any in-play betting offer.
Furthermore, visitors were impressed by Betradar’s completely revamped Live Sports Centre, a fully responsive and branded match visualisation tool that offers truly entertaining live sports content for soccer, tennis and basketball. Live Sports Centre provides punters with all the information they are looking for, such as fixtures, lineups and statistics, and increases the attractiveness of any sportsbook.
“The very positive response we received from our customers and visitors is an incredible reward for the company and underlines the great effort and quality we put into our products and services.”, says Erik Lorenz, Sportradar’s Managing Director of Sales. “With our broad range of recently launched products we have demonstrated the advanced technology and innovation strength which are characteristic for Betradar. To strengthen our position as the unique one-stop shop provider for the betting and gaming industry we are currently working on new exciting and revenue driving solutions, which we will present soon.”