What´s your starting line-up?


As the European Championship draws closer, now is the perfect time to shape your lineup of Betradar products for the biggest soccer tournament of 2021. Enhance your offering with our market-leading betting services and boost revenues throughout the competition.


Pre-Match and Live Odds markets

The broadest betting markets available

Give punters hundreds of options to bet on – pre-match and live – including total, handicap, goalscorers, corners, and bookings markets for all games.

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Custom Bet

Let your customers combine bets across markets

Make the most of enormous growth in single match accumulators. Punters write their own script, bringing related or unrelated outcomes into a single bet. Include up to ten predictions across markets, such as goalscorers, bookings and corners.

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Rapid Markets

Offer customers more markets, settled quicker

Working in 1-minute intervals, x:00 – x:59, predict what’s going to happen in the next 60 seconds. Will there be a goal, corner, booking, penalty or an offside? Rapid Markets gives punters more than 85 intervals per match, keeping their head in the game for longer.

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Player Markets

Back your favourite players to perform

Will Cristiano Ronaldo take more than five shots on goal against France? How many assists will Kevin De Bruyne get against Russia? Player Markets are available for shots, goals, shots on goal, and assists.

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Virtual Football Euro Cup 2020

Multiply betting opportunities with the updated special edition of our Virtual Football!

Virtual Football Euro Cup 2020 is the turnover driver for your sportsbook. It comes packed with all main betting markets. Your customers will enjoy this authentic special edition of Virtual Football that offers 24/7 betting with short bet cycles. Play out an entire tournament in just a few hours. Now updated with all latest official teams that made it to the final phase.

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Euro Cup Live Sports Centre

Keep customers hooked throughout the tournament

Our Euro Cup Live Sports Centre covers the full tournament from day one, and is packed with live visualisation stats, and more to keep people watching – and betting – right up to the finals.

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Euro Widget

Keep your website up to date with key Euro data

Our Euro Widget brings perfectly packed Euro Cup stats to your homepage, delivering the facts punters want, exactly where they want them. And if you’re using the Euro Cup Live Sports Centre, our widget takes them there, too.

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Simulated Reality

Revolutionise your sportsbook with our ground-breaking innovation

With artificial intelligence, machine learning and data from over 50,000 real-life matches, we’ve made simulations that are as close to real life as it gets. That means true-to-life team form, normal match play, game analysis and league tables, for an all-encompassing virtual experience that’ll keep punters on the edge of their seats.

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ad:s Programmatic Advertising

Increased brand visibility with targeted video campaigns

The new bespoke ad:s programmatic video offering boosts your digital media investments by increasing brand awareness and engagement. Benefitting from our proprietary ad:s technology, our programmatic video platform delivers unrivalled data-driven targeting and execution for all your video advertising assets, with greater transparency and clear results at every level of the funnel.

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Download our new Euro Cup brochure