The next big thing in betting – eSports betting for your sportsbook

Betradar have recently entered into an exclusive data partnership with the Electronic Sports League (ESL), providing our clients with the highest quality data feeds available in eSports betting. ESL are one of the most established names in the market and have key relationships with game publishers and other industry stakeholders.

Our unique product package includes all the tools needed for operators to create their own innovative eSports solutions. Ranging from pre-match betting markets within our Life Cycle of Odds service, through to Live Odds, Live Scores and a comprehensive Statistics offering, this package offers an immersive betting experience for punters. In addition we will offer the fastest live streams of all match action within our Live Channel Online.



Product Highlights


Diversify your sportsbook with a unique kind of sports entertainment – as traditional sports are limited in number

Unparalleled data feeds and live streams – exclusively provided from us in partnership with ESL

Supported by the best integrity solution (FDS) in the market – to maximise protection of your sportsbook

Non-traditional pre-match and live betting markets – attractive to a new set of fans and players

One subscription for the entire service portfolio – incl. content solutions and fastest live streams available

Easy and cost-effective implementation of all products into any business setup

Tomorrow’s business opportunity is here today…

In eSports a new revenue opportunity for bookmakers has emerged, and it’s gaining serious momentum. According to international analysis companies, eSports will definitely play a key role in the future of sports betting, with an estimated global wagering market of $23 billion by 2020.

The audience of the so called ‘Millennials’ are not comparable with today’s traditional sports punters, so bookmakers have to be careful how they position themselves and how they engage with this new generation of potential clients.

If your business is not prepared for this worldwide phenomena – then losing ground on your competitors becomes inevitable. eSports has garnered the attention of everyone from major investors, brands and advertisers, to, of course, gaming houses.

Your would like to know more about eSports? Download our white paper, hot of the press.

ESL is the world’s largest esports company, leading the industry across various games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL Pro League, ESL National Championships, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and TV production, fully catering to the needs of the esport’s ecosystem. With offices in Germany, Russia, France, Poland, Spain, China, North America and partners in many other countries, it has a truly global footprint.

For more information about ESL, please visit


Some impressions from last year’s ESL events, showing the unique and enthralling atmosphere of eSports events!


ESL One – Cologne 2015


ESL One – Cologne 2015

ESL One – Katowice 2015

ESL One – Katowice 2015


Continental Rumble – Poznan 2015


ESL One – Frankfurt 2015


ESL One – New York 2015


IEM – San Jose 2015

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Our highly-experienced team is pleased to personally deal with your enquiry.