Sportradar ad:s is a holistic marketing solution that capitalises on our deep understanding of bookmakers’ needs, providing one-of-a-kind marketing services for bookmakers. With product diversification intensifying and becoming more regionally focused, efficient customer acquisition and retention is crucial for running a sportsbook – that’s where Sportradar ad:s comes into the game. As the world’s leading betting services provider, we have built a business founded on fast, reliable and measurable data. That analytical expertise is applied to your marketing and sponsorships, streamlining your business with targeted spend on verifiable prospects that will produce concrete results. Our expertise allows us to provide a 360-degree marketing solution that addresses all needs of your sportsbook.


 ad:s Product Sheet

Want to succeed in digital advertising?

We take your online advertising game to the next level by connecting you to the most relevant sports publishers globally – and provide a highly betting-relevant environment to advertise your sportsbook offers. In total we can guarantee access to several billion ad impressions per month.


Looking for the right sponsorship opportunities?

Differentiation is key for bookmakers and increasingly important way to engage with your target group is through customised sponsorship opportunities. Our extended rights holder network across numerous sports allows us to identify and create the right sponsorship opportunities for your brand that best fits your marketing strategy. Through tailored rights packages we will help you engage with sport fans around the world to build brand awareness, interest, engagement and ultimately sales.


How can you benefit from ad:s programmatic advertising?

Launched in 2019, programmatic advertising enables the purchase of specific digital advertising space in real time. In addition, programmatic advertising gathers and analyses data, creating a feedback loop that fuels the campaign optimisation algorithm. Advertisers can draw insights and adjust ads accordingly whilst a campaign is running; improving its effectiveness.



 Integrated DCO solution

 Betting Likelihood Score for prospects

 Integrated sports calendar API

 Automated supply analysis for each user

 Customized Pixel Management tool

 Flexible buying models (CPM, CPI, CPA)

 Advanced attribution and reporting


 Exclusive, high impact inventory

 100bn impressions monthly on open exchange

 Access to exclusive supply through Sportradar’s Content Tools

 Exclusive access to many Live Score Publishers


 Access to over 50m User Profiles monthly

 Access to over 500m Events per month

 Access to behavioural betting data across 100s of geos


Sportradar ad:s Packages Self-Service Managed Service
Sportradar Data Access
Support Service
Reporting Dashboard
Platform Access
Tech-Stack Access
Campaign Management
Professional Support
Analytics Insights

Want to get the most out of your search engine marketing?

As search engine experts, we can support you in improving your search engine ranking, and help you to get the most out of your campaign budget. For example, if you want to gain new customers from paid search, one of the most promising acquisition channels for bookmakers, we’re able to help you with our SEA optimisation expertise.


Does your platform or app need adjustment?

As a service provider for more than 600 bookmakers we are industry experts and can consult with you on any design and / or user experience-related topics across a multitude of platforms or mobile applications. Furthermore, we can help you increase your revenues by managing and optimizing your customer touchpoints in the best way throughout the entire customer lifecycle.


Product Highlights

Better conversion – Betting-specific targeting opportunities to increase marketing conversion rates

Increase revenue – Maximise profit margins thanks to unique campaign optimisations

Our network – ad:s connects you with a network of over 300 federations, leagues, clubs, teams and other rights holders to create the best possible, customised, sponsorship opportunities

Act local – Regional experts across the globe to support and accelerate internationalisation strategies

Technology leader – Specialised DSP with its own betting DMP for the most efficient programmatic advertising in the industry

360° approach – Take advantage of Sportradar’s holistic approach (Product, Data, AV & Marketing)


Our highly-experienced team is pleased to personally deal with your enquiry.