Unrivalled, data-driven marketing efficiency for ambitious sportsbooks


With various factors, across both established and emerging markets, making it increasingly difficult to engage betting audiences, successful bookmakers need to be as focused and efficient as possible when investing to acquire and retain new customers.

As the world’s leading betting services provider, we’ve built a major, global business founded on fast, reliable and insightful data. This has now enabled us to develop a data-driven and betting specific programmatic platform, including video, as well as a sponsorship offering. All of which have been designed to deliver significant efficiency against marketing investments.

The Sportradar ad:s Marketing Cloud – A purpose-built platform designed to meet the most critical digital marketing needs of sportsbooks.

Our ad:s Marketing Cloud has four core purposes:



Learn about your target audience, where to find them and how best to reach them



Access to a range of proprietary marketing technologies purpose­built for the betting industry



Unique sector-relevant features for effective campaign management and control



Real-time performance dashboards that allow you to measure and respond to the right KPls

There are five key reasons why the ad:s marketing platform delivers unrivalled efficiency


Deeper Audience Insight


Better Campaign Execution


More Personalised Messaging


Wider Audience Access


Best Practice Measurement

Programmatic Video Advertising

Increased brand visibility with targeted video campaigns

 The new bespoke ad:s programmatic video offering boosts your digital media investments by increasing brand awareness and engagement.

Benefitting from our unique ad:s technology, our programmatic video platform delivers unrivalled data-driven targeting and execution for all your video advertising assets, with greater transparency and clear results at every stage of the funnel.

Highly targeted video messages, delivered across multiple channels, including other video content, media and mobile games, will engage your chosen audience as they enjoy their second screen experience.

Tailored strategies to achieve your goals

Achieve your campaign objectives with three tailored programmatic video strategies:

  • Premium: Delivered on premium content across selected websites or applications.
  • Reach: Optimized to reach as many relevant users as possible.
  • Performance: Optimized towards a high video completion rate.


Our highly-experienced team is pleased to personally deal with your enquiry.