What’s your starting lineup?

As the World Championship draws closer, now is the perfect time to shape your lineup of Betradar products for the biggest soccer tournament of the decade. Enhance your sportsbook with our market leading betting services, designed to boost revenues throughout the competition.

Pre-Match and Live Odds

Up to 600 markets to bet on

Giving customers hundreds of options to bet on – pre-match and live – including total goals, handicaps, goalscorers, corners, bookings and so much more for all 64 games.

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Custom Bet

Let your customers combine bets across markets

Capitalise on the growth in single match accumulators with Custom Bet, now available with the latest customisable front-end visualisation. Bettors write their own script, bringing related or unrelated outcomes into a single bet. Goalscorers, bookings and corners are just some of the markets you can include in your bet, with up to ten selections available.

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Rapid Markets

More markets, settled quicker

Add an extra thrill to betting with Rapid Markets. Working in one-minute intervals, your customers predict what’s coming in the next 60 seconds – like goals, corners, bookings or penalties. And with more than 85 intervals a match, that’s a lot of extra bets.

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Player Markets

Back your favourite players to shine

Will Portugal’s forward score two goals against Ghana? Or will Germany’s defender make under three tackles against Japan? With Player Markets you can make the most of the buzz by offering bets on all the action. There are loads of different performance stats as well – like goals, assists, passes and tackles.

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Virtual Football

The games continue with 24/7 virtual betting

Virtual Football is the turnover driver for your sportsbook. Packed with main betting markets, your customers will enjoy the authentic special addition Virtual Football that offers 24/7 betting in short cycles.

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Tournament Preview

All the data, in one place

Keep your customers on your page with Tournament Preview, displaying all the relevant data for the biggest tournament of the decade. Tournament Preview comes with a compact widget structure enabling flexible placement on your page.

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Simulated Reality Soccer

Live sports, in all-new way

We’ve combined AI machine learning and data from over 60,000 matches to create simulations that are as close to reality as it gets. That means true-to-life form, match play, game analysis and league tables displayed in an immersive virtual experience, designed to keep your customers on the edge of their seats.

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ad:s Programmatic Advertising

Increased brand visibility with targeted video campaigns

Built exclusively for betting and gaming, ad:s marketing services helps you achieve unrivalled marketing success through our deep understanding of the customer, industry specifics, use of proprietary technology, and a team of multi-channel experts.

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Our highly-experienced team is pleased to personally deal with your enquiry.