Betradar unveil new Live Sports Centre

Betradar, the world’s leading supplier of sports and betting related data, announces the release of its new sports content solution “Live Sports Centre”.

Providing bettors with the necessary information to analyse their bets, as well as tools that entertain and stimulate further betting activity, is a daily challenge for bookmakers. Establishing a strong relationship with the customers through offering a good mixture of information and entertainment is the key to a successful online sportsbook. Therefore, Betradar’s sports content solutions cater for exactly this need and provide customers with all the information they are looking for.

Betradar’s latest innovation, the new Live Sports Centre, makes sports betting websites even more interactive, providing in-depth and graphically enhanced live content on various sports. “With the new Live Sports Centre, we offer a fully customisable solution for multiple media platforms. We took a conscious decision to focus on high flexibility through three sizing variations and modular usage of content”, says Erik Lorenz, Managing Director Sales from Sportradar, “so bookmakers are able to pick and choose between the available components to perfectly suit their needs”.

Betradar’s new Live Sports Centre is currently available for Soccer and will be launched soon for Tennis and Formula 1. The soccer solution impresses with attack visualisation and positional data of all on-pitch action and covers more than 25 soccer leagues and tournaments. Furthermore, a new ball spotting feature will be launched soon, enabling bettors to follow the course of a match. Due, not least, to the increasing number of mobile users, Betradar has developed a web-based mobile solution as well as a native app, which is compatible with all iPhone/iPad devices and focuses on what is so important for the customer: functionality and ease of navigation.

“With the new Live Sports Centre, Betradar has launched a solution offering great new features and lots of improvements. To give our customers the opportunity to learn more about the key features of Betradar’s new Live Sports Centre, we have created a video-campaign, focusing on the benefits for online sportsbooks. The campaign is available on our new YouTube channel”, says Tobias Brunner, Associate Director Marketing from Sportradar.


For more information about Betradar’s new Live Sports Centre, visit the product page , download the product brochure or contact

Stay up to date with latest at Betradar. Recent News