Customer acquisition – with a difference!

BetAds is a smart tool that supports bookmakers in their customer acquisition – utilizing a unique approach.

Unlike traditional tools, BetAds combines engaging live content with different betting stimulation features to trigger the user’s decision to place a bet.

The solution incorporates bookmaker’s own 3way odds (pre-match and live) for up to 3 matches from certain leagues, and combines them with Betradar’s Win Probabilities. Thus, visitors can easily see the most likely result for a match at any time.

Furthermore, BetAds shows the possible winning amount based on the currently highest odd and a pre-defined stake to further stimulate betting interest.

Finally, bookmakers can round up the solution, by choosing their own strong call-to-action message and thus, to entice undecided potential punters.

Product Highlights


Dynamic Advertising – combining live sports content with your own call-to-action message

Support Betting Decision – showing users win probabilities on potential outcomes

Stimulate Betting – providing users with potential winning on given stakes

Tag-in-Tag Solution – easiest integration on any third-party website

Fully automated – No additional effort on your side

Engage your target group by added values and increase your conversion rate in the biggest acquisition channel.

Win Probability

Probability for winning team based on Betradar’s sports data

Odds Integration

Your pre-match and live odds linked directly to your prefilled betting slip

Slider Functionality

Show up to 3 different matches from tournaments of your choice

Possible Winning

Solution always auto-selects the highest odd and shows the possible outcome based on the pre-defined stake


Show your own call-to-action message, linking to your website.