Increase your reach through social channels and drive traffic back to your site

Bookmakers are facing the challenge to provide engaging, real-time content during live sports events. Updating and publishing content is time-consuming, and many teams don’t have the resources to keep up when every second matters.

The Cards Publishing Platform enables your team to automate high-value content, delivering updates to your followers within seconds of the live action.

Cards are triggered automatically by “static events” that occur within every match at pre-defined times and by “dynamic events”, depending on the actions of the players and  the coaching staff. For each event one Card is triggered.


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Product Highlights

Reach punters when the moment is right, saving time and resources on content creation with automated, real-time match updates

Increase social reach and engagement, publishing Cards directly to Facebook and Twitter, and as sharable infographics on your website

Open up commercial opportunities by monetising digital content across social platforms with integrated branding and sponsor placements

Frequently asked questions about Cards

Please click on the question to see the answer

  1. What are Cards?

    Cards are small infographics which are triggered automatically by certain events during sports event

  2. What is the difference between Cards and Widgets?

    Even though Cards and Widgets look very similar they are different. Widgets present data as it currently is, the moment you view it. They are constantly updated, whereas Cards present data as a snapshot in time, the moment when the card was triggered. So basically a Card is like a screenshot of a widget.

  3. What is the difference between Web and Twitter Cards?

    The content of the infographics is the same. They are just published on different platforms. Twitter cards can be posted directly into your twitter feed. Web Cards are integrated into your website or native app.

  4. Why should I buy cards?

    Web Cards are designed to work well on mobile, so any company looking to enhance its mobile offering (web or app) may find them useful. The so called Web Cards can be shared from the website or app to Twitter or Facebook, and actually show the data associated with them in a link preview. This link brings social media users to your website.
    Twitter Cards integrate live sports data into your social content, and can be completely automated. This can free up demand on social media teams. You may include match-specific links in the tweet text to drive traffic from social media to your website.
    Both Web and Twitter cards have advertising integration built in.

  5. For which a sports are Cards available?

    Currently there are Cards for around 40 different soccer tournaments and for NBA Basketball available. More sports will be added soon.


Cards are triggered automatically by events – before, during or after a match. For each event one Card is triggered.


Static events occur at every match and at pre-defined times

Dynamic events depend on the actions of the players and the coaching staff




Soccer Cards

Available for about 40 soccer leagues and tournaments around the globe.

NBA Cards

The Cards for games of the National Basketball Association include features like heatmaps, player pictures and efficiency ratings.




Cards posted directly from your Twitter account.  Entertain your followers effortlessly with live content. Click on the buttons to see the demos on Twitter.

Demo Soccer Cards Demo NBA Cards



It is easy to adjust the style to fit your brand. You can define font and colour scheme of your Cards. In addition to these customisation options Cards also offer great monetisation opportunities. There is a banner space at the top of the stream, and small logo space in the bottom left corner of each Card to promote own products or those of advertising partners. For Web Cards, the banner image can be hooked up to an ad server.


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